Urban Trade is a UX/UI project for a second-hand marketplace app that connects people through smart, city-based trading. The project focuses on intuitive navigation, trust between users, and a clear buying–selling flow, combining user research with a practical, real-world digital experience.
Why Urban Trade?
Second-hand trading has become part of everyday urban life, yet existing platforms are often cluttered, untrustworthy, and time-consuming. Users struggle with unclear listings, poor communication, and unsafe or inconvenient hand-off processes.
Urban Trade was designed to solve these challenges by creating a city-focused marketplace that prioritizes clarity, trust, and ease of use. The app simplifies the buying–selling journey through intuitive navigation, verified user interactions, and location-based exchanges, turning second-hand trading into a smooth, reliable urban experience.
The Flow
Entering the app
Product order process
The app screens
Urban Trade was designed with a clear and intuitive user flow that guides users from onboarding into browsing, buying, or selling with minimal friction. The experience emphasizes easy navigation, transparent product and seller information, and a simple transaction process that builds trust and confidence throughout the journey.
Urban Trade’s features are designed to reduce friction and build trust in second-hand trading. Location-based browsing, clear product information, and simple communication flows make buying and selling faster, safer, and more intuitive—turning everyday urban trading into a smooth and reliable experience.
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