MIZA is a digital platform focused on food, hosting, and curated experiences.
The project explores how a brand rooted in sensory and physical moments can translate into a digital environment. The website was designed to function not only as an informational platform, but as an experiential space — one that reflects atmosphere, materials, and emotion through layout, imagery, and interaction.
The Definition
MIZA is defined by a focus on food as a sensory and social experience.
The brand centers around moments of hosting, materiality, and atmosphere, emphasizing quality, simplicity, and attention to detail. Rather than presenting food as a product, MIZA frames it as an experience – one that is calm, refined, and emotionally driven, translating physical hospitality into a thoughtful digital presence.
The Goals
The goal of the MIZA website was to translate a physical, sensory world into a digital experience without losing its warmth and intimacy. One of the main challenges was avoiding a catalog -
like structure, instead creating a calm and immersive flow that emphasizes atmosphere and storytelling. The design balances clarity and usability with emotion, ensuring the site feels refined yet approachable while guiding users naturally through the content.
The UX Strategy
The UX strategy for MIZA focuses on clarity, flow, and emotional pacing. The site is structured to guide users intuitively through content, using a minimal navigation system and a clear hierarchy that reduces cognitive load. Instead of overwhelming the user with information, the experience is built around rhythm, white space, and deliberate pauses, allowing content and imagery to lead the journey. The strategy prioritizes exploration and feeling over speed, while still maintaining usability and accessibility.
The Responsive Thinking
The website was designed with a responsive -first mindset, ensuring the experience remains consistent across different screen sizes. The layout, typography, and visual hierarchy adapt fluidly to mobile and tablet views without losing the brand’s calm and refined atmosphere. Responsive decisions were made to preserve clarity, pacing, and usability, allowing users to engage with the content naturally regardless of device.
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