APÉRO is a full branding project for a cheese and charcuterie deli, built around the idea of pairing
and mingle as the core brand value. The project includes the development of a distinct visual language, logo system, posters, business cards,
and packaging, all based on the contrast and connection between opposites – cheese and meat, soft and bold, classic and playful. Through branding tools and graphic design systems, the work creates a clear, cohesive, and recognizable brand identity.
The Logo
Typography
Bold, hand-drawn typography with imperfect lines creates a warm, relaxed, and effortless feel premium, yet approachable.
Colors
A Mediterranean, food inspired palette of red, green, mustard, and cream that conveys appetite, authenticity, and soft luxury with a subtle vintage touch.
Symbol
The crown sits at the heart of the symbol, representing quality, careful curation, and a high standard, while its soft, imperfect form balances the luxury with an accessible, contemporary feel.
The Posters
The posters were designed in a natural, candid photographic style to convey real social moments and mingling at the core of APERO’s DNA. The warm, vintage-inspired aesthetic creates a Tel-Aviv atmosphere that feels intimate, stylish, and effortlessly premium.
The Icons
The icon style is based on loose, hand-drawn lines and imperfect shapes, creating a warm, human, and effortless feel. This illustrative approach reflects the brand’s everyday character and its focus on simple pleasures, quality food, and natural moments of gathering. The icons support a cohesive visual language that feels approachable rather than formal, reinforcing APERO’s identity of precise simplicity and understated style.
The Differentition
The social media mockups expand APERO’s brand world into the digital space, showing how the identity translates across everyday online touchpoints. The content emphasizes atmosphere, texture, and human moments around food, rather than promotional messaging. Through a restrained visual language and a calm, confident tone, the brand maintains consistency while feeling natural and approachable. Social media becomes a place for inspiration and connection – a continuation of the APERO experience beyond the physical store.
Leave a Reply